When it comes to radio advertising it is important to fully understand the type of radio ad that you will succeed with

Mon 19 Sep 2016

Are you shooting yourself in the sales foot?

“There’s one principle we know about the psychology of selling for sure:  the confused mind decides nothing.” -Ray Edwards, How To Write Copy that Sells Your […]
Tue 15 Mar 2016

Building Your Radio Commercial: Part 4 – “Features and Benefits”

Here’s another one of my favorite “pet peeves” in radio copywriting. “FeaturesAndBenefitsFeaturesAndBenefitsFeaturesAndBenefits” Everybody squawks the advertising mantras but very few actually know how to apply them. […]
Tue 8 Mar 2016

Building Your Radio Commercial: Part 3 – “Who”

A radio commercial is always a dialog. Even if there’s only an announcer, it’s still a dialog.  (I have my own philosophy on “two people talking”. […]
Tue 23 Feb 2016
tv advertising

The Power of Radio No Other Advertising Can Touch

One of the most powerful elements to radio advertising doesn’t even have to do with the commercial. It stems from the commercial, but it isn’t the […]