There are a few industries that just “click” with us. We get to the core of your message, the radio commercials almost write themselves, and the audio always sounds just right.
If you are in any of these industries, we really need to talk.
If you’re a business owner, you know what a constant struggle it can be – like a never ending tug-of-war. There’s always something placing demands on your time – inventory, personnel, paperwork, taxes, you name it. Most business owners are so busy just keeping things running, they have little or no time to devote to the one thing that can make a difference in their business – advertising and marketing. OK, that’s two things, but the two are closely related.
When things are busy, advertising and marketing are typically overlooked. If you’re doing plenty of business, you don’t need any advertising, right? And when things get slow, just keeping the lights turned on seems far more important than sitting down and taking the time to develop an effective advertising and marketing plan. It’s far too easy to just say “let’s put an ad in the newspaper”, without considering whether that’s the right choice.
For many small town businesses, Radio is actually a far more affordable and effective advertising media. Nothing can beat the impact of a well-written (i.e., motivational) radio ad, coupled with frequent exposure. Unlike newspaper ads, radio ads are more than just ink on paper. And unlike TV ads, the audience isn’t in the bathroom when your commercial airs.
Radio advertising can help your business generate more traffic, generate more sales and increase your profit. And isn’t that why you’re in business in the first place? Feel free to browse our site for more informative facts on Radio advertising. If you have questions, e-mail us!
If you are in any of these industries, we really need to talk:
Q: Which Radio station gets the best results?
A: For maximum effectiveness, advertise on a station that matches the target demographic of your product or service. For example, if you’re selling farm equipment, a country station is a better choice than the local hip-hop station. If selling women’s clothing, a station with lots of women listeners is a better choice than an all-sports station.
Q: What type of advertising is best for me?
A: This too varies by industry, but we’re somewhat partial to radio advertising. Radio uses the power of the human voice to motivate and persuade potential customers to do business with you. And radio can spread the word faster, more effectively and more economically than any other media.
Funeral Home and Life Insurance Industry
Funeral home radio commercials are a touchy subject. Heck, anything to do with our own mortality is a touchy subject.
Whether it’s funeral homes, preplanning our funeral, even life insurance, we really don’t like to talk about it. Sure it’s inevitable. But that doesn’t mean we can talk about it.
Here are two radio commercials that deal with the subject from different perspectives.
Life Insurance Radio Commercial
First, life insurance to cover your “final expenses”. A matter-of-fact delivery with a “protect your family” overtone.
Client: American Century Life Insurance
Commercial: :60 seconds – Final Expenses
Funeral Home Radio Commercial
Nobody likes to talk about preplanning their own funeral. Take a more acceptable scenario, and apply the same feeling, you have a winner.
Client: Lefdahl Funeral Home
Commercial: :30 seconds – Preplanning
Funeral home or life insurance, it’s all a very emotional subject.
Imagine a friend putting a firm hand on your shoulder, looking you straight in the eye, and saying, “Face it…”
No more tip-toeing around the subject or ignoring the 800 lb gorilla in the room. Your customers can relate to and appreciate a gentle yet direct approach.
For your funeral home or life insurance company, contact us today. Our specialists will be able to craft a great radio commercial for your business. One that takes a similar approach with your specifics in mind.
This is one of my favorite topics: jewelry advertising. Specifically, diamond engagement rings.
Diamonds aren’t about “cut, carat, clarity and color”. That’s technical. That’s logical. Nobody buys based on logic.
People buy emotionally, and justify the purchase logically.
Radio advertising – all advertising – is emotional. And what greater emotion is there than love?
Here is a radio commercial we created for Seita Jewelers in Pittsburgh. Diamonds are about love, they’re about her crying, her best friend gasping, and one more very emotional reaction…
Jewelry – Radio Advertising Voice Over
Firearms, Shooting Ranges, and Accessories
Firearms, shooting ranges, accessories are always important radio ads to do. Responsible handling, consistent practice and safe storage of firearms is critical. Make your store the resource for responsible gun owners.
Automotive Repairs and Parts
I have a personal interest in cars and turning wrenches. What better way to show my interest than creating ads for auto mechanics & parts. And, in another life, I was an assistant manager for an auto parts store, so most of this is personal experience helping customers…and I still love doing it.
How many times a day, do your customers tell you this…?
When you have a project car, it is filled with busted knuckles, a lot of sweat, clear visions of what it will be “some day”…and all kinds of memories.
When it comes to an auto radio commercial or auto parts ad, our agency has the creativity to develop not only a spot that showcases your company but can get the message out in 30 seconds. Contact us to get started today!
Radio commercials for Appliance Stores have always been one of my favorites. When making radio commercial scripts for appliance stores or any other industry, it is important to note that according to a Nielsen Catalina Solutions study, for every one dollar spent on advertising, companies saw a return rate of $6 from the listeners with retail stores averaging the greatest growth or bang for their buck!
While this radio commercial study found the advertisers earned the $6 return for every $1 spent, it identified significantly different returns across products. Notably, the two retailers generated more than 10 and 23 times the return on the high end, while a soft drink brand and breakfast bar pulled in less than two times the return on the low end—though all provided positive return.
Creative Radio Ads
You know the saying, “Appliances always seem to break down at the worst time.” We say that all the time. We say that like the appliances can tell time, read the calendar, or know what’s going on in your life. Guess what…they don’t.
Just because a woman talks about how much she would love a new (enter appliance here), doesn’t mean it’s a good idea to surprise her with one for her birthday. Unless…