Radio commercials for Appliance Stores have always been one of my favorites. When making radio commercial scripts for appliance stores or any other industry, it is important to note that according to a Nielsen Catalina Solutions study, for every one dollar spent on advertising, companies saw a return rate of $6 from the listeners with retail stores averaging the greatest growth or bang for their buck!
While this radio commercial study found the advertisers earned the $6 return for every $1 spent, it identified significantly different returns across products. Notably, the two retailers generated more than 10 and 23 times the return on the high end, while a soft drink brand and breakfast bar pulled in less than two times the return on the low end—though all provided positive return.
Creative Radio Ads
You know the saying, “Appliances always seem to break down at the worst time.” We say that all the time. We say that like the appliances can tell time, read the calendar, or know what’s going on in your life. Guess what…they don’t.
Just because a woman talks about how much she would love a new (enter appliance here), doesn’t mean it’s a good idea to surprise her with one for her birthday. Unless…