Why Video Marketing Is the Secret Weapon for Contractors (Backed by Real Data)

By Nic Natarella | AdWise Creative

Let’s be honest:
You’re great at what you do. You remodel kitchens, fix HVACs, build decks, or wire up entire homes. But when it comes to marketing? Especially video marketing?

You might be thinking:

“I don’t have time for that.”

“I’m not a YouTuber.”

“Nobody wants to see me talking to a camera.”

But here’s the truth—and the stats back it up:

👉 Video is the most powerful, cost-effective way to turn watchers into buyers.

And no, you don’t have to become an influencer or spend hours filming. I tell my clients all the time:

“You talk about what you talk about every day for 60 minutes... then you're done for the month. I do the rest.”

Let’s unpack why video is such a game-changer for contractors like you—without the fluff, but with plenty of proof.

🔧 Video Builds Trust (and Trust Builds Sales)

In the home services world, trust is everything. People aren’t just hiring you for a job—they’re letting you into their homes, near their families, and sometimes under their floors.

Wistia’s research shows that brands using video see higher engagement, more time spent on their site, and better conversion rates.

Here’s what that means in plain English:
📈 When people see your face and hear your voice, they’re more likely to believe you know what you’re doing.
🛠️ That builds real trust—and that’s what makes someone call you instead of the other guy.

🧠 Our Brains Prefer Video

Let’s hit some science:

• Humans process visuals 60,000x faster than text.

• 95% of a video’s message is retained, compared to only 10% when reading it.

So if you’re explaining why a tankless water heater saves money, or showing before-and-after deck builds—video gets the point across better, faster, and more memorably.

And get this:
🎥 More than 50% of consumers prefer video content from brands over any other type of content.

That means your potential customer wants to watch your videos. They're literally searching for them.

📊 Stats That’ll Make You Reconsider That "About Us" Page

Let’s hit you with some more Wistia-backed facts:

• People spent 2.6x more time on pages with video than those without.

• Video is shared 1200% more than text and image content combined.

• Including video on a landing page can boost conversion rates by up to 80%.

Imagine this:
You post a short 2-minute video explaining your quoting process. A homeowner watches it, feels like they “get you,” and clicks that “Request a Quote” button 80% more often.

That’s not magic. That’s modern marketing.

🏗️ What Kind of Videos Should Contractors Create?

Glad you asked.

Here are a few ideas your customers are actually searching for:

1. Before & After Projects

Show transformations. People love a good “wow” moment.

2. Behind the Scenes

Walkthroughs of a job site, showing your crew and process. It feels personal.

3. FAQ Videos

Answer common questions:
"How long does a bathroom remodel take?"
"What's the difference between a permit and an inspection?"

4. Customer Testimonials

Real people. Real results. Real powerful.

5. Maintenance Tips

Show them how to care for their HVAC, seal their deck, or prep pipes for winter.

Bonus: Every one of those can be filmed with your phone. No Hollywood needed.

🤯 You Don’t Need Fancy Gear

You’re not shooting a Marvel movie—you’re shooting truth.

Use your phone. Stand in good lighting. Talk like you're explaining something to a neighbor.

Let me say it again:

“You talk about what you talk about every day for 60 minutes... then you're done for the month. I do the rest.”

Seriously, that’s all it takes. You show up for one hour, and we turn it into:

• Social clips

• YouTube videos

• Blog content

• Email newsletters

• Google-friendly web content

One hour. One voice. Whole month of marketing.

🙋‍♂️ But Nic, I Hate Being on Camera

I get it.

But guess what?

• You don’t have to be perfect.

• You don’t have to be polished.

• You just have to be you.

Your customers aren’t looking for a celebrity—they’re looking for someone who knows what they’re doing and cares enough to explain it clearly.

Be the contractor who’s willing to teach, and you’ll be the contractor they trust to hire.

🤝 You Don’t Need a Bigger Budget—You Need a Better Strategy

Some guys throw thousands into print ads or billboards, and pray for calls. But your next 10 customers are already online—watching video.

They’re searching:

• “Best time to remodel my kitchen”

• “Why does my AC smell weird?”

• “How much does a new roof cost?”

You can be the contractor who answers those questions on video—and gets the job.

📌 Wrap-Up: Why This Matters Right Now

Look, video marketing isn’t coming.
It’s already here.
And it’s not just for influencers and big brands.

It’s for you—the general contractor, the HVAC tech, the pool guy, the plumber.
It’s for the pros who are ready to work smarter, not harder.

And if you’re still worried about time, equipment, or where to start?

Remember this:

“You talk about what you talk about every day for 60 minutes... then you're done for the month. I do the rest.”

🎁 Want the Easy Button?

I’ve got a free guide that’ll walk you through how to create the exact videos your customers are already searching for. No tech jargon. No overwhelm.

👉 Let me know if you want a copy.
(Don’t wait—your competitors are already getting on camera.)

—

Nic Natarella
AdWise Creative
www.adwisecreative.com