How to Start a Podcast with Video

If you're thinking about starting a podcast for your business, you might want to think about starting it in video. Let's dive into how to start a video podcast, the benefits, and the steps to get you started.

Why a Video Podcast?

By the end of this guide, you'll understand that a video podcast shares many similarities with an audio podcast, but with key differences involving camera work, lighting, and editing. Having worked in audio and video production for over 25 years, I can help you navigate these nuances and set up a successful business video podcast.

Planning Your Video Podcast

Start with a Plan

Before investing in equipment, it's crucial to plan your podcast thoroughly. Ensure your concept is sustainable on paper to avoid wasting resources.

Know Your Audience

Understanding your audience is essential. Your content should address their questions and interests, not just promote your business. Avoid creating a 30 or 60-minute infomercial. Instead, focus on providing value by answering common questions you hear clients ask everyday. Basic SEO research can help you identify more questions people are asking.

They have questions...they just don't know you exist.

Content Creation

Making Your Content Valuable

Imagine your audience is planning a vacation. They have a general idea of what they want—beautiful beaches, scenic hikes, tropical flowers—but they don't know the specific destination. As they search Google asking questions along the way, they finally zero in on their ultimate destination.

Your role is to be their guide.

And when they finally pick that destination, there you are...already standing on the shore, with a ring of flowers in your hands, ready to drape it over their shoulders.

By being knowledgeable, present, and teaching you build trust and authority in your field. Notice, I didn't say anything about selling...!?

Equipment and Setup

Budgeting

Starting a video podcast can range from free to extremely expensive. While you can invest in high-end equipment, it's often best to start simple. You'll learn the process, figure out the software, and get really good at streamlining your process.

When you're ready to upgrade, you'll get 10x the results from your new equipment because you've become so educated on the process. NOW you know what results to look for.

Here are some essential pieces of equiment to consider:

• Smartphone: Use your phone's camera, microphone, and built-in editing software to start.

• Microphones: A basic microphone can improve audio quality.

• Lighting: Natural light is great, but inexpensive lighting kits can enhance indoor recordings.

• Editing Software: Free or low-cost editing software can get you started.

Practical Tips

1. Start Small: Begin with minimal investment. If video podcasting isn't for you, you can easily pivot without significant financial loss.

2. Learn and Grow: Use the initial phase to learn the ropes. It's easier to handle challenges when you haven't spent a fortune on equipment.

3. Expand Gradually: As your skills improve, consider upgrading your equipment.

Comparing Audio and Video Podcasts

Cost Considerations

Would you believe, video podcasting can be cheaper than audio-only podcasting.

While video content can be produced and uploaded for free on platforms like YouTube, audio podcasts often require hosting services that charge monthly fees.

No matter what, that monthly audio investment is unavoidable.

Equipment Needs

• Video Podcast: Requires a camera (your smartphone), lighting, and potentially editing software—all of which can be free, low-cost, or already in hand. Literally.

• Audio Podcast: Requires high-quality audio recording equipment and editing software. Additionally, you'll need a hosting service, which can cost between $10 and $50 per month.

Final Thoughts

Starting a video podcast is an exciting journey. It allows you to engage with your audience visually and create a deeper connection.

Whether you're a financial planner, a life coach, or a fitness instructor, a video podcast can help you reach and engage your audience effectively. Start small, learn as you go, and gradually expand your setup as your skills improve. Happy podcasting!