Make Your Own Video Podcast

Why not start your own video podcast, especially if you're a business owner? If you run a small to medium-sized business, a video podcast is an incredible way to showcase what you do and attract new clients. But before you dive in, there are several key things to cover. Let's go through them together!

Why Start a Video Podcast?

Creating your own video podcast for your business is a fantastic idea. It's a powerful way to bring in new clients by providing valuable content that addresses their needs and questions. Let's break down the key steps to get you started on the right foot.

Step 1: Define Your Content

First things first, what will your content focus on? Ideally, your podcast should address the questions and concerns your clients and customers already have. A great way to find these questions is by using resources like Answer the Public.

Here’s how you can find out what people are asking:

• Aanswer the Public: Use the free version to get an idea of popular questions in your industry.

• Google Suggestions: Start typing your topic into Google and see what it suggests. Ignore suggestions that are outside your specialty, but take note of the ones that immediately make you think about what to say..

For example, if you're a financial planner, your content might revolve around investments, 401(k)s, stocks, and mutual funds. If you're a fitness coach, your topics could include nutrition, exercises, and different workout regimes like HIIT.

Step 2: Choose Your Format

Once you have your topics sorted out through your SEO research, decide on the format for your video podcast. Here are a few options to consider:

• Solo Format: Just you, the camera, and your audience. This is a straightforward format where you address questions and provide answers directly.

• Co-Host Format: You and a co-host can have a back-and-forth discussion, but remember to include your audience in the conversation.

• Panel Format: This involves multiple people, probably in different locations. This format can be tricky, so be prepared for potential technical challenges.

Technical Considerations

When it comes to tech/equipment setup, there are a few things to keep in mind to ensure a smooth recording process:

• Separate Audio Channels: If you're using platforms like Zoom or Riverside.fm, make sure each participant has their own audio channel. This allows for better sound quality and easier editing.

• Microphone Quality: Different participants will have different microphones and room acoustics, so separate audio channels help manage these differences.

• Noise Reduction: Handling noise reduction and echoes can be more manageable when you have individual audio tracks.

Uploading Your Podcast

Once you've recorded and edited your episodes, it's time to upload them to YouTube. Here’s how you can streamline the process:

• Playlist Setup: Decide whether to create a new playlist for your podcast or add it to an existing one.

• Podcast Designation: You can label your playlist as a new podcast during your first upload, giving it a title. This will help organize your content and make it easier for your audience to find.

SEO

SEO is crucial for getting your video podcast noticed. Dive deep into SEO strategies to optimize your content for search engines.

Not to mention, the #1 search engine is....Google. If you didn't know it, you could probably guess it.

And the #2 search engine is...<drum roll>...YouTube!! And YouTube is owned by Google. So, YouTube in the #2 slot...coincidence? I think not.

Final Thoughts

Starting a video podcast can be a rewarding way to engage with your audience and grow your business. With the right planning and preparation, you can avoid common pitfalls and create high-quality content that resonates with your viewers. Remember, the more you plan ahead, the smoother the process will be.

To YOUR success,

-Nic