by Nic Natarella | May 11, 2026 | Small Business Marketing, Video, YouTube
TL;DR Everybody and their grandma seems to be using video marketing these days. From small local shops to giant global brands, businesses are leaning on video more than ever to grab attention, build trust, and boost sales. In fact, well over 90% of businesses use...
by Nic Natarella | May 11, 2026 | Content Marketing, Video
Simple Guide to Results Video marketing is like having a friendly chat with your customers, but through a screen. It’s one of the best ways to tell people about your business today. But how does video marketing work exactly? It’s actually pretty simple...
by Nic Natarella | May 11, 2026 | General Contractors, Home Service Businesses, Video
Key Takeaways Video builds trust with homeowners before you ever show up. Simple videos like project tours and testimonials can win you more jobs. You don’t need a big budget to get started. Contractors using video see better leads and close deals faster. Introduction...
by Nic Natarella | May 11, 2026 | Content Marketing, Video
Let’s be honest—attention spans are short these days. We’re all busy, and no one wants to sit through a video that drags on forever. So if you’re trying to figure out how long your marketing video should be, you’re not alone. Here’s the good news: there’s...
by Nic Natarella | May 11, 2026 | Small Business Marketing
If you’ve ever asked “How much does video marketing cost?” you’ve probably heard the dreaded answer: It depends. While that’s technically true, it’s not helpful when you’re trying to budget or compare options. I get it – you...
by Nic Natarella | May 11, 2026 | Content Marketing, Video
(Hint: It’s Not What the Gurus Say) TL;DR The best video marketing isn’t about high-end cameras or viral trends. It’s about creating short, real, relatable content that speaks directly to the problem your dream client is stuck in. Forget the guru fluff—you need videos...
by Nic Natarella | May 11, 2026 | Content Marketing, Small Business Marketing, Video
A Friendly Guide for Solopreneurs & Startups Are you sitting down? This blows me away every time I read it: Did you know 85% of small businesses report that video marketing has helped them grow?¹ If you’re a solopreneur, startup founder, or service-based business...
by Nic Natarella | May 11, 2026 | Content Marketing, Video
Hey! Good news: you don’t need fancy gear or a big team. You just need a simple plan. In this guide, I’ll show you how to use video for small business marketing to build trust, get clicks, and make more sales. Video for Small Business Marketing First, pick one clear...
by Nic Natarella | May 11, 2026 | Blogging, Content Marketing, Small Business Marketing
Introduction I’ve seen so many business owners get excited, launch a blog, and then six months later…it’s a ghost town. Not because they weren’t smart or hard-working — but because they started without a plan. Here’s the good news: mistakes aren’t failures. They’re...
by Nic Natarella | May 11, 2026 | Content Marketing, Google Business Profile, Local SEO, SEO for Service Businesses, Small Business Marketing, Small Business SEO Basics
Yes, you can set up a Google Business Profile yourself — and you should. I’ve been researching Google Business Profiles for years, and the setup is completely free, takes about an hour, and it’s designed for business owners to handle on their own....
