Blogging for General Contractors: How to Get More Jobs
Intro
Before anyone hires a general contractor, they’re online asking questions:
“How much will it cost?”
“What’s the process like?”
“Who’s the best in my area?”
Here’s a gut-check that’s going to sting a little…I’m sorry, but you have to hear it.
If you’re reading this, it’s probably because you want to know more about blogging. That means, whether you realize it or not, you’ve already lost clients to GCs who blog — maybe even ones you know personally.
And here’s the kicker: the fact that they don’t have a blog means they’re already losing clients too — they just don’t realize it yet.
The flip side? The GCs who are blogging are quietly stacking wins.
Key Takeaways
Blogs answer client questions at scale.
Blogging builds trust before the first call.
Pricing blogs bring in leads ready to sign.
Easier to start than video (and better for SEO).
Your competitors who blog are already winning jobs.
Blogging Builds Authority and Trust
Future clients have questions. Lots of them.
The good news? You already have the answers. You’re not reinventing the wheel — we just need to get your knowledge down on paper.
Here are a few examples of questions blogs can tackle:
“How long does it take to build a 3,000 sq ft home?”
“What permits do I need for a remodel in [city]?”
“What’s the difference between a design-build firm and a traditional GC?”
Both blogs and video work, but blogs are the king of SEO. Videos require lighting, microphones, editing, and time. Blogs? They’re as close as your fingertips. (Typing a blog…get it?)
Every blog post builds your authority. It turns you from “just another GC” into the GC they already know, like, and trust.
Blogging Attracts High-Intent Clients
By the time someone searches for a general contractor, they’re not “just looking.” They’re ready to hire.
This is where blogging changes everything. Marcus Sheridan tells a story about visiting a family for a pool project. Before he even got inside, their 9-year-old son opened the door and shouted, “MOM, DAD! It’s the POOL GUY!!” The family had watched so many of his videos that even the kid knew him.
Now, that was video — but the same thing happens with blogs. When a client has read your posts, they feel like they already know you. When you finally shake hands, you’re not a stranger. You’re the expert they’ve been learning from.
That’s how blogs turn strangers into high-intent, ready-to-hire clients.
Blogging Helps General Contractors Sign More Jobs
Want to know the most popular type of blog post for service businesses? Pricing.
Now, you can’t post an exact bid without blueprints and calculations. But you can explain the principles behind your pricing. Break it down for them:
Materials: Different finishes and grades change costs.
Labor: Skilled crews cost more, but projects finish faster and cleaner.
Permits & Fees: Local requirements vary but always impact budgets.
Design Complexity: A custom floor plan is different from a standard build.
Timeline: A rushed schedule usually means higher costs.
When you pull back the curtain, clients see that you’re not making numbers up. They understand the why behind the cost. That confidence helps move them from “just exploring” to “ready to sign.”
And here’s the kicker: pricing blogs aren’t just popular in the moment. They keep working for years. River Pools wrote their fiberglass pool pricing article back in 2008. Today, that one post has brought in millions of dollars in sales — and it’s still climbing.
Imagine one of your posts doing that for you.
Blogging vs. YouTube: Which Is Better for Contractors?
YouTube is powerful. But here’s a reality check: there are about 65 million blogs and only 6 million active YouTube channels.
Why the gap? Because video is harder. It takes:
Camera skills
Lighting and sound
Microphones and gear
Editing software (and the time to learn it)
For most GCs, that’s a heavy lift. Blogging is faster to start, easier to maintain, and stronger for SEO.
My recommendation? Record video whenever you can. Then, use the transcript as a natural first draft of your blog. That’s exactly what we do in our Content Creation Calls. From one video, you can generate 5–10 blogs. It’s smart marketing. Two pieces of content from one effort — without reinventing the wheel.
Overcoming Common Objections to Blogging
“Nobody reads blogs.”
I used to think that too — until I saw my own numbers. I started out aggressively publishing 2 blogs per week — every Monday and Thursday. Within 2 months, after just 16 blogs, my site was already getting traction. And the traffic has grown steadily ever since.
“I don’t have time.”
Fair. You don’t need to post every day. One post a month adds up. You can also batch write, outsource drafts, or repurpose FAQs into blog articles.
“Video is better.”
Yes, video is strong. But consistency is key. Blogging is the low-barrier entry into authority — and it’s easier to stick with long term.
How to Start Blogging as a General Contractor
The simplest way to start is with The Big 5™ topics:
Cost & Pricing – “How Much Does It Cost to Build a Custom Home in [City]?”
High-traffic, high-trust. The first question clients ask.
Problems – “The Biggest Mistakes to Avoid When Hiring a GC.”
Honesty wins trust. Point out risks, even with your own process.
Comparisons – “Design-Build vs. Traditional Construction: Which Is Better?”
Clients love side-by-side comparisons.
Reviews – “Best General Contractors in [Your Area]: Honest Roundup.”
Yes, include competitors. They’ll find them anyway. Better to find them on your site.
Best in Class – “Top 5 Trends in Custom Home Construction This Year.”
Positions you as the forward-thinking expert.
The beauty of blogging? A single post can drive leads for years. Just ask River Pools — their pricing post from 2008 is still paying off today.
Conclusion – Turn Your Blog Into a Job-Signing Machine
Blogging isn’t fluff. It’s one of the clearest ways for GCs to:
Show authority
Attract the right clients
Turn readers into signed jobs
If you’re not blogging, your competitors are. And if they’re not, you’ve got the perfect opportunity to lead your market.
The sooner you start, the sooner you build trust at scale.
By the way, if you’d like to see more of what I’m teaching inside my Skool group — from SEO basics to building a blog strategy that actually works — [click here to check it out].
