How many businesses use video marketing?

TL;DR

Everybody and their grandma seems to be using video marketing these days.

From small local shops to giant global brands, businesses are leaning on video more than ever to grab attention, build trust, and boost sales.

In fact, well over 90% of businesses use video marketing in some form.

The real question isn’t whether businesses use it—it’s whether yours can afford not to.

The Rise of Video Marketing

Video marketing isn’t new.

Businesses have been doing commercials for decades. But the way we consume video has completely changed.

We don’t wait for TV ads anymore—we scroll, swipe, and stream on demand.

And businesses noticed.

Today, more than 9 out of 10 companies include video in their marketing mix.

Some are producing polished YouTube ads. Others are filming quick TikToks from their phones.

Either way, video is no longer optional.

It’s the language of the internet, and the video marketing statistics back it up.

Benefits of Video Marketing

Let’s be real—people love watching video. It’s easier than reading. It’s more engaging than a photo. And it builds trust way faster than text alone.

Businesses use video marketing because:

• Customers retain way more info from video than text.

• Video boosts conversion rates on landing pages.

• Social platforms push video content higher in feeds.

• It’s shareable. A good video travels.

The end result? More eyeballs, more clicks, and more sales. That’s why the benefits of video marketing are impossible for businesses to ignore.

How Many Businesses Use Video Marketing?

Here’s the stat that makes marketers sit up straight: surveys consistently show that over 90% of businesses now use video marketing. That number has been climbing steadily for the last 10 years.

It’s not just the big brands. Small and mid-sized businesses are diving in too. Affordable tools, free social platforms, and simple editing apps mean anyone can make a video that looks professional enough to get results.

If your competitors are already using video—and most likely they are—that means you’re competing against moving, talking, trust-building visuals. And you don’t want to be the only one left holding just text.

Types of Video Marketing Businesses Use

Types of video marketing vary depending on goals, but here are the most common approaches:

Product Demos

Show your product in action. It beats a thousand words of description.

Social Media Clips

Short, snappy videos on Instagram, TikTok, and Facebook to stay top of mind.

Testimonials

Nothing sells like happy customers on camera.

Explainer Videos

Simple animations or screen recordings that make complicated things easy.

Live Streams

Real-time interaction builds trust and community.

Businesses mix and match these types depending on their audience and platforms.

Video Marketing for Small Businesses

You might think video is only for giant corporations with huge budgets. Not true. Video marketing for small businesses is thriving—often more effectively because it feels personal and authentic.

Think about it:

• A local bakery can post a 15-second TikTok of frosting a cake.

• A realtor can film a quick house tour on their phone.

• A personal trainer can share workout tips on Instagram stories.

These videos aren’t expensive, but they build connection. And that’s exactly what drives sales.

Why Businesses That Skip Video Fall Behind

Here’s the blunt truth: if you’re not using video, you’re invisible in many places your customers hang out. Social media, YouTube, even Google search—all give preference to video content.

When 90%+ of businesses use video marketing, the ones who don’t stick out… and not in a good way.

Video isn’t just a “nice to have” anymore. It’s table stakes.

The Future of Video Marketing

Will businesses keep using video?

Absolutely.

In fact, expect it to get even bigger.

AI tools are making it easier to create videos in minutes. Interactive video (where viewers click, choose, or explore) is on the rise.

And platforms like TikTok and YouTube Shorts show that short-form content isn’t going anywhere.

If you’re wondering “how many businesses use video marketing,” the safer bet might be to ask “how many don’t?”

And the answer is… very few. And as new video marketing statistics roll out year after year, the numbers keep climbing.

Key Takeaways

• More than 90% of businesses use video marketing today.

• The benefits of video marketing include higher conversions, more trust, and more reach.

• Both small businesses and big corporations rely on it.

• Types of video marketing range from demos to testimonials to social clips.

• Video marketing for small businesses is often the most personal—and effective.

• Skipping video means falling behind competitors.

• The trend is only growing.

Your Next Step

If you’re not already using video marketing, now’s the time.

Start simple. Grab your phone. Film something real. Post it.

You don’t need a Hollywood budget—you just need to show up where your customers are watching.

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