🧱 The Best Ways to Get Roofing Leads (That Actually Work)

Key Takeaways

• Most roofers lose leads because their Google Business Profile (GBP) isn’t set up or maintained correctly.

• You don’t have to buy junk leads — you can own your own pipeline.

• When your GBP, blog, YouTube, and podcast all cover the same topic each week, you create what I call the Topic Takeover Method — a flood of visibility across Google.

• I’ve done it myself — from zero traffic to 200 visits a month in two months.

• Consistency, not complexity, wins the roofing-lead game.

Roofers Are Tired of Buying Bad Leads

If you’ve ever paid for “exclusive” leads that turned out to be shared, you’re not alone.
Most roofers I talk to are frustrated. They’re working harder, spending more, and still waiting for the phone to ring.

The truth is, you don’t need to rent leads from someone else’s system. You can build your own — and it starts with your Google Business Profile.

Fix This First — Your Google Business Profile (GBP)

Your GBP is the #1 local lead source you already own. But most roofers treat it like a one-time setup and forget about it.

Here’s what I see all the time:

• Wrong business category (“construction company” instead of “roofing contractor”).

• Missing hours or phone numbers.

• No fresh photos or posts.

• Reviews that go unanswered.

Every one of those details sends bad signals to Google.

Spend an hour this week:

• Pick the right category — because if it’s wrong, Google can’t recommend you for the right services.

• Upload at least five job-site photos — this shows Google you’re active, not defunct or temporary.

• Post once a week (use your blog content) — new posts prove you’re current and serving clients right now.

• Reply to every review — good or bad — it signals you’re professional, responsive, and care about customers.

Each small update tells Google your business is alive and trustworthy — and that moves you up the map pack faster.

My Own Proof — “I Eat My Own Dog Food”

For six years, my site sat flat at zero visits.
Then I decided to apply the same process I now teach roofers:

1. Fixed my Google Business Profile.

2. Cleaned up my on-page SEO.

3. Started publishing optimized blogs.

Within two months, traffic jumped from 0 → 200 visits/month.
That might sound small, but after six years of nothing, it proved the system works.

When a potential client finds me online and books a call, it’s proof the strategy already worked — for them and for me.

Build Your Roofing Content Engine

Start with Your Blog

Think of your blog as your 24/7 sales rep.
Each post answers one real homeowner question — the same ones people ask you on estimates or calls.

Write simple posts like:

• “How Much Does Roof Replacement Cost in [Your City]?”

• “How to Tell if You Need a Roof Repair or a New Roof.”

• “Best Roofing Shingles for Hot Climates.”

You don’t need fancy writing — just clear, honest answers. That’s what homeowners (and Google) love.

Add Video and Podcast Fuel

Turn that same topic into a two-minute YouTube video.
Then strip the audio and upload it as a podcast clip.

Now, instead of one piece of content, you’ve got three — and each links back to your site.

That repetition tells Google:

“This company owns this topic.”

Drop the Weekly Topic Takeover

Here’s where it all connects.
Each week, pick one topic and hit it from every angle:

• Google Business Profile post

• Blog article

• YouTube video

• Podcast clip

All covering the same idea.

That’s your Topic Takeover Method — a surge of authority that saturates search results for that subject.
It’s like dropping an instant SEO flash flood across Google.
You’re no longer hoping for leads. You’re planting signposts everywhere your prospects are looking.

Extras That Still Work

• Referrals: Always ask happy customers to mention you — and review you on Google.

• Email follow-ups: A quick note six months after a job keeps you top of mind.

• Local sponsorships: Yard signs, community events, and school teams still build trust.

These help, but they’re fuel for the machine, not the engine itself.

Do This Before You Buy Leads Again

If you take anything from this article, let it be this:
Your next 10 jobs aren’t hiding behind a pay-per-lead site.
They’re sitting behind an unclaimed GBP, an unfinished blog, and an unused YouTube account.

You don’t need a massive ad budget.
You need a system that makes you easy to find and easy to trust.

Roofing Lead Generation FAQs

1. What’s the fastest way to get roofing leads?
If you need results fast, start with your Google Business Profile and ask every happy customer for a review. It’s the quickest way to move up in local search.

2. How often should roofers post content?
Once a week is ideal. Pick one topic — like “roof repair vs. replacement” — and cover it with a blog, GBP post, and short video. Consistency matters more than volume.

3. Do roofing ads still work?
Yes, but they’re expensive and temporary. The best results come when ads support a strong SEO and content foundation — not replace it.

💡 CTA — “Cracking the Code”

By the way, if you want to know exactly what your clients are searching for online, grab my free Cracking the Code guide — it breaks it all down for you.
👉 https://ctc.adwisecreative.com/oi-ctc