How to Make a Marketing Video for My Business: A Step-by-Step Guide

Have you ever asked, “How do I make a marketing video for my business?” If so, you're not alone. This is one of the most common questions business owners ask me. And honestly, it’s one of the most powerful things you can do for your brand.

In this guide, I’ll walk you through exactly how to make a marketing video for your business — the kind of video that gets attention, builds trust, and brings in real results. We’re not talking about expensive, overproduced ads. We’re talking about helpful, educational videos that speak directly to your customers’ questions.

Let’s get into it.

Why Marketing Videos Matter for Your Business

Today’s buyers are smarter than ever. They don’t want to be sold to — they want answers. And most of them are looking for those answers online before they ever contact your business. In fact, around 70% of the buying decision is made before someone ever fills out a form or picks up the phone.

So where does that leave you? If you’re not showing up in search results or on YouTube with real, helpful answers — you're missing out. Marketing videos give people a chance to hear your voice, see your face, and trust that you know your stuff. They give you authority.

That’s why learning how to make a marketing video for your business isn’t optional anymore — it’s essential.

How to Make a Marketing Video for My Business (Step-by-Step)

Step 1: Start with a Customer Question

The easiest and most effective place to start is by answering a real question your customers are already asking. Think about your last sales call or email conversation. What was the most common concern? Was it about pricing, process, or how your service compares to others?

Let that question become the title of your video. For example, the title of this blog post is a perfect example: “How to make a marketing video for my business.” That’s a question I get all the time, so I created this post, and I’ll turn it into a video too.

When you answer real questions, you’re not only creating valuable content — you’re building trust before the sales conversation even begins.

Step 2: Focus on Long-Form Teaching Content

Forget what you’ve heard about keeping videos short. The truth is, if someone is trying to solve a problem, they’ll stick around for the answer — even if it takes 10 minutes.

I like to aim for 8 to 12 minute explainer videos. This gives me time to break things down clearly, without rushing. These videos aren’t flashy. They’re honest, helpful, and focused entirely on the viewer.

From there, I cut those longer videos into short teaser clips for social media. This way, one video turns into multiple assets: a YouTube video, a few Instagram Reels, some LinkedIn posts, a podcast episode, and even a blog post like this one.

That’s the power of starting with one good video. Learning how to make a marketing video for your business means learning how to create a content engine.

Step 3: Outline, Don’t Over-Script

One of the best things you can do is keep it simple. You don’t need a full script. In fact, I recommend you don’t write one.

Instead, use a basic outline:

• Start with a hook — repeat the customer’s question.

• Give a quick overview of what you’ll cover.

• Teach the concept clearly, step by step.

• Wrap it up by repeating the main points.

• Close with a call to action — something simple like watching another video, downloading a free resource, or reaching out.

You’re not reading a speech. You’re having a conversation. That’s the tone that builds trust.

Step 4: Record with What You Have

Don’t overthink the gear. You don’t need a big budget. If you have a smartphone and a window, you’re ready to go.

Find a quiet space with good light — natural light from a window works great. Set up your phone or webcam at eye level. Use a tripod if you have one, or stack some books. A lavalier mic is a good investment, but you can start without it.

The important thing is to look into the lens and speak directly to your viewer. Smile. Talk like you would if they were sitting across from you. That’s how you connect.

Step 5: Repurpose the Content

This is where most people stop. Don’t.

Once you’ve filmed your long-form video, you now have content that can be used all over the place. You can:

• Post the full video on YouTube

• Trim it into 30- to 60-second teaser clips for Instagram, LinkedIn, or Facebook

• Upload the audio as a podcast episode

• Write a blog post like this one based on the video

• Add it to your email newsletter

This is how to make a marketing video for your business that keeps working long after you hit “publish.”

What to Avoid When Making Marketing Videos

Let’s talk about a few common mistakes. These are things I see too often — and they can kill your momentum.

1. Trying to be perfect.
Your audience doesn’t want perfection. They want real. If you stumble on a word, smile and keep going. That’s what makes you relatable.

2. Being too salesy.
You’re not making a commercial. You’re answering a question. Focus on teaching, not pitching.

3. Avoiding tough topics.
Yes, you should talk about pricing. Yes, you should compare yourself to competitors. The more honest you are, the more trust you’ll build.

4. Creating and forgetting.
If you make one video and don’t promote it, it won’t do much. Repurpose, repost, and reuse it. The best content deserves to live more than once.

How Much Does It Cost to Make a Marketing Video for My Business?

This is a great question — and the answer depends on how much you want to handle yourself.

• If you’re DIY-ing it, you can get started for free. A phone, some light, and basic editing tools (like iMovie or CapCut) are enough.

• Hiring a freelance video editor to clean things up might cost $200–$500 per video.

• If you want a full production team, you’re looking at $2,000 to $10,000 or more per project.

But here’s the thing: You don’t need to spend a ton. The most valuable thing is your knowledge and your willingness to share it.

If you’re honest, clear, and helpful, you’ll build trust — no matter what camera you use.

Final Thoughts: Start With Trust, Not Flash

You don’t need to go viral. You just need to be helpful.

The key to making a marketing video for your business is to start with one real question. Teach your answer. Keep it simple. And then get as much use out of that video as possible.

This approach has helped me grow my own brand. It’s helped my clients, too. And I believe it’ll work for you.

So, what question are your customers asking right now? That’s your next video.

Now, what are you going to say in the video?
Grab the free download: “Cracking the Code: 3 Ways to Figure Out What Your Clients Are Googline (And Turn it Into Awesome Videos!”

One question. One video. Many results.

You’ve got this.

Before you press that little red button...what are you going to say? Click here to get your free copy of "Cracking the Code" - my method(s) for finding the questions your potential clients are asking. So, you can write the blogs, video scripts, or podcast outlines people are searching for.