Video for Small Business Marketing
Hey! Good news: you don’t need fancy gear or a big team.
You just need a simple plan.
In this guide, I’ll show you how to use video for small business marketing to build trust, get clicks, and make more sales.
Video for Small Business Marketing
First, pick one clear goal.
Do you want more calls, more bookings, or more people in the door?
When you use video for your small business marketing, start with ONE goal, then plan one short video for that goal.
Begin with a quick hook, share one helpful tip, show proof, and tell folks the next step.
Why video works
People like to see faces and hear voices.
It feels real.
A short demo or quick story can do more than a long post.
Search sites and social apps also push helpful videos, so your clips can reach new people fast.
Plus, you can reuse one good video in emails, on your website, and in DMs.
Pick easy video types
You can make a 60–90 second explainer that shows how you solve a problem.
With an 8-12 minute video, you can do a deep dive into questions your customers are asking – these are my favorites.
Or film a happy customer telling what changed for them.
Quick FAQ clips work great too—one question per video.
If your work is visual, show a before-and-after. Keep it simple and clear.
A simple workflow
Start by writing three lines: Hook → Value → Next step.
Grab proof like a screenshot, a quick quote, or a photo so you can show it later.
When you film, stand by a window, put your phone at eye level, and smile for a second before and after each take.
When you edit, cut out the quiet parts, add captions so people can read along, and drop in your proof. Save tall videos for Reels/Shorts/TikTok and wide ones for YouTube and your site.
Now reuse it: turn one long video into a few short clips, and use the words for a small blog or FAQ page. This is how leveraging your video in small business marketing saves you time.
Fast hook ideas
Open with a problem your buyer knows: “Most homeowners overpay for AC—try this,” or “Three mistakes wasting your ad money.”
Then show a quick result.
Proof beats polish.
Where to post first
Post your video marketing for your small business clips where they work the hardest:
YouTube: good for how-to and longer demos
Reels/Shorts/TikTok: great for discovery and quick wins
Your website: a short video on the home page can boost sign-ups
Low-cost gear that helps
Mic: a cheap clip-on mic makes a big difference
Light: window light or one small softbox
Tripod + app: a phone tripod and a simple editor like CapCut or iMovie. A full-featured editor like DaVinci Resolve can look intimidating, but you can expand your skills with the more powerful features as you grow.
What to watch in your stats
Look at the first 3–10 seconds.
If many people leave, fix the hook.
Aim for solid watch time and clear clicks on your next step button or link.
Use simple tracking links so you know which video leads to calls or sales.
That’s how using video for your small business marketing pays off.
One easy week plan
Common slip-ups
Don’t chase “viral.”
That’s a rabbit hole that never ends. Your goal isn’t thousands of videos and millions of viewers – that’s a completely different business model.
I call that, “YouTube as a business.”
Instead: Serve buyers.
You want a completely different business model: a few powerful videos that are exactly what your buyers and decision makers are looking for.
I call that “YouTube for your business.”
Say the next step out loud, like “Book a free estimate.”
Keep edits clean, not flashy.
Always show proof—results or process.
Mini scripts you can copy
Testimonial: “What was hard before? What changed? What result did you get? Who should try this?” Record short answers and add clips of the result.
Explainer: Start with the problem in plain words, say how you help, flash fast proof (a clip or image), then say the next step: “Call us,” “Get a quote,” or “Grab the new-client deal.”
FAQ: Say the question, give one-sentence help, show a quick demo, and invite them to the next step.
Final word
You’ve got this! Start with one explainer, one testimonial, and three FAQs.
Keep it light, track what works, and turn the best clip into a website video or ad.
Ready to try video for marketing your small business?
If cramming all of this into your week seems impossible, I came up with the Content Creation Call.
You sit down for an hour, talk about 4 topics your current customers are asking – topics you talk about every day…and you’re done for the month.
I turn it into videos and you’re off to the races!
Want to know the details? Click here to schedule a 30 minute Q&A and let’s see if it makes sense.
