Video Marketing for Roofers: 7 Ways to Transform Your Business
Let me tell you something I see all the time working with roofers across Florida: you're amazing at what you do.
You can spot a problem from the ground, climb up in the brutal Florida heat, and fix roofs that have been beaten down by hurricanes, hail, and that relentless sun we deal with down here.
And here's the thing – most homeowners have no idea what you actually do up there.
They don't see the skill, the attention to detail, or the difference between a quick patch job and quality work that'll last 20+ years.
That's where video marketing comes in.
And I know what you're thinking: "I'm a roofer, not a YouTuber." I get it.
But stick with me here, because video marketing isn't about being fancy or going viral.
It's about showing people what you do, building trust before you ever knock on their door, and turning your phone into the best sales tool you've ever had.
I see it all the time with all kinds of service businesses.
And I can tell you without a doubt – the ones using video are booking more jobs, getting better clients, and spending way less time chasing leads that go nowhere.
Key Takeaways
Here's what you need to know right now:
Video builds trust faster – People want to see your work and hear your voice before they call you
You don't need fancy equipment – Your smartphone is enough to get started
It's easier than you think – Give me one hour and I'll give you a month's worth of content: videos, podcasts, and blogs - all optimized to bring in leads
Florida-specific content works – Show hurricane prep, insurance claims help, and heat damage solutions
You're already doing the work – We're just documenting it
Results happen fast – Roofers using video see more leads within weeks, not months
You CAN do this – If you can take a photo with your phone, you can do video marketing
Why Video Marketing Matters for Florida Roofers
Look, the roofing game has changed.
When I was a kid, we found everything we needed through the Yellow Pages or a yard sign in their neighbor's lawn.
Now? They're on Facebook, YouTube, and Google before they ever pick up the phone.
And here's the wild part – they're watching videos. Lots of them.
When someone's roof is leaking after a storm, they're not just looking for any roofer.
They're looking for someone they can trust. Someone who knows what they're doing. Someone who isn't going to disappear with their insurance money or do a rushed job that fails in the next hurricane season.
Video lets you be that person in their living room before you ever meet them.
You can show them your work, explain what's happening with their roof, and prove you know your stuff – all while they're sitting on their couch in their pajamas.
Here's what's happening in Florida right now:
More people are searching for roofing help after every storm
Homeowners are getting smarter about roof maintenance in our climate
Insurance companies are getting pickier about who they'll cover
Everyone has a phone in their hand scrolling through social media
You need to be where they're looking. And they're looking at videos.
7 Powerful Ways Video Marketing Transforms Your Roofing Business
1. Show Before-and-After Roof Transformations
This is the bread and butter of roofing video content. People LOVE seeing transformations. There's something satisfying about watching an old, damaged roof turn into something beautiful and protective.
Here's what works:
Quick clips of tear-offs – That moment when you rip off those old shingles and everyone can see the damage underneath
Time-lapse videos – Speed up the whole job so people can see a full roof replacement in 60 seconds
Drone footage – If you've got a drone (or know someone who does), aerial before-and-afters are incredible
Don’t tell me you haven’t seen the video of the tile roof in Miami!??!
It is 14 years old, over 7.7 million views!
That's the power of showing instead of telling.
2. Document Storm Damage and Insurance Claims
Florida has hurricanes. (Well, except for 2025.) It's just part of life here.
And every time we get hit with a storm, homeowners are confused, stressed, and worried about insurance.
You can be their guide through this mess.You can be their hero.
Create videos that show:
Common storm damage you're seeing in your area
What insurance adjusters look for
How to document damage properly
What homeowners should expect during the claims process
Red flags to watch out for with storm-chasing scammers
This kind of content doesn't just help people – it positions you as the expert who actually cares. When they're ready to file that claim and pick a roofer, who do you think they're going to call? The company whose videos helped them understand the process, or the random name they saw on a billboard?
3. Explain Roof Problems in Plain English
Most homeowners don't know the difference between a ridge vent and a soffit.
They don't know what flashing is (it sounds illegal) or why it matters.
And when a roofing salesman starts throwing around technical terms, they feel confused and sometimes even taken advantage of.
You can change that with simple explainer videos.
Film short videos about:
"What's that dark spot on my roof?" (algae, moss, or damage)
"Why is my tile roof cracked?" (Florida heat cycles)
"Should I repair or replace?" (honest breakdown)
"What's the white stuff under my shingles?" (granule loss explanation)
"How long should my Florida roof last?" (realistic expectations)
Keep these videos short – like 60 to 90 seconds max. Use your phone.
Show the actual problem on a real roof if you can.
Talk like you're explaining it to your neighbor over the fence, not giving a presentation.
People will watch these, learn something, and remember you when their own roof starts having problems.
4. Build Trust with Customer Testimonials
Nothing sells better than a happy customer talking about their experience. Nothing.
You can write testimonials on your website all day long, but a video of Mrs. Rodriguez from Sarasota talking about how you helped her after Hurricane Ian? That's gold.
Here's the simple way to do this:
Ask your happy customers if they'd be willing to say a few words on camera
Keep it short and natural – just a minute or two
Ask them specific questions like "What was your biggest concern?" and "How did we solve it?"
Don't script it – real is better than perfect
I promise you, even a shaky phone video of a genuine testimonial will outperform any fancy ad you could run. People trust other people. Show them real customers with real results.
5. Give a Behind-the-Scenes Look at Your Process
Most people have never been on a roof. They don't know what you do up there or why it takes the time it takes.
Video gives you a chance to pull back the curtain and show them.
Film things like:
Your morning crew meeting and safety check
Loading up the truck and explaining your tools
Installing underlayment and why it matters in Florida's rain
How you handle the brutal summer heat and keep quality high
Your cleanup process (people care about this more than you think)
This type of content humanizes your business. It shows you're not just some random crew – you're professionals who take pride in your work. Plus, it helps people understand why quality roofing costs what it costs.
6. Create Educational Content About Florida Roofing
Position yourself as THE roofing expert in your area by teaching people about roofs. This doesn't have to be complicated or boring.
Video topics that work great:
"Best roofing materials for Florida hurricanes"
"How to maintain your tile roof in the Florida heat"
"Signs your roof needs attention before storm season"
"What to look for when hiring a roofer in Florida"
"Understanding your roof's wind rating"
The beautiful thing about educational content is it brings in people who aren't ready to buy yet. They're just researching and learning.
But when they ARE ready? You're the expert they've been learning from. Guess who they're calling?
7. Answer Common Questions (Yes, the Ones You Get All the Time)
Every single day, you probably get asked the same questions over and over:
"How much does a new roof cost?"
"How long will it take?"
"Will you work with my insurance?"
"Can you just patch it?"
"What's the best roof for Florida weather?"
Instead of answering these on every single phone call, create short videos answering each question.
Then share them everywhere – on your website, your Facebook page, in emails to potential customers.
This does two things: It saves you time, and it helps people feel confident about calling you because they already have answers to their basic questions.
How to Actually Get Started (Without Feeling Overwhelmed)
Okay, so you're sold on video marketing. But you're thinking, "How do I actually do this? I'm busy running a roofing company!"
Here's my system, and it works for roofers all over Florida:
Step 1: Start With What You're Already Doing
You don't need to create extra work. Just document what you're already doing.
Going up on a roof for an inspection? Take 30 seconds of video showing what you see.
Finishing up a beautiful job? Film a quick walk-around.
Step 2: Keep It Simple
You need three things: your phone, decent lighting (natural light works great), and your voice.
That's it.
No fancy cameras. No professional crew.
Just you being you.
Step 3: Batch Your Content
This is where my "60 minutes for a month of content" comes in. Instead of trying to create videos every single day, set aside 60 minutes and record several short videos at once. Answer three common questions. Show three different roof problems. Whatever makes sense.
Then I (or someone like me) takes those clips and turns them into videos for social media, blog posts, email content, and more. One recording session gives you weeks of marketing material.
I call it the "Content Creation Call"...check it out for a complete explanation.
Step 4: Post Consistently
You don't need to post every day. But showing up a few times a week makes a huge difference.
Share your videos on Facebook, Instagram, YouTube, and your Google Business Profile.
The more places people can find you, the better.
Common Mistakes Florida Roofers Make with Video
Let me save you some time and frustration by telling you what NOT to do:
Mistake #1: Waiting Until Everything Is Perfect
Your first videos won't be perfect.
That's okay. Post them anyway.
You'll get better as you go, but the roofers winning with video are the ones who started messy and improved along the way.
Mistake #2: Only Posting When You Remember
Consistency beats perfection every single time.
It's better to post decent videos regularly than to post one amazing video and then disappear for three months.
Mistake #3: Making Videos Too Long
People's attention spans are short.
Unless you're doing a detailed tutorial, keep your videos under two minutes.
Ideally, 60-90 seconds is the sweet spot.
Mistake #4: Forgetting to Tell People What to Do Next
Every video needs a call to action.
"Call us for a free inspection."
"Visit our website to see more projects."
"Drop a comment if you have questions."
Tell people what you want them to do.
Mistake #5: Not Talking About Florida-Specific Issues
Generic roofing content doesn't work as well down here.
We have unique challenges – hurricanes, extreme heat, tile roofs, strict building codes, insurance headaches.
Talk about OUR problems, not roofing problems in Minnesota.
Frequently Asked Questions
Do I really need fancy equipment to make good videos?
Nope. Your smartphone is totally fine. Most modern phones shoot in HD or better. Just make sure you have decent lighting (natural light works great) and your sound is clear. Hold your phone steady or prop it up on something, and you're good to go.
How long should my videos be?
For social media, aim for 60-90 seconds. People are scrolling fast, so get to the point quickly. For YouTube or educational content, you can go longer – maybe 3-5 minutes if you're teaching something detailed. But shorter is usually better.
What if I'm not comfortable on camera?
That's totally normal! Most people feel awkward at first. Here's the trick: just pretend you're talking to one person, not a camera. Imagine you're explaining something to a neighbor or friend. Also, you don't always have to be on camera – sometimes just filming the roof and talking over it works great.
How often should I post videos?
Consistency matters more than frequency. If you can post 2-3 times a week, that's awesome. If you can only manage once a week, that's fine too. Just pick a schedule you can stick with. Don't post five videos this week and then nothing for two months.
Will this actually bring in new customers?
Yes, but it takes a little time. Most roofers start seeing results within 4-8 weeks of posting consistently. You're building trust and visibility. Some people will call right away, others will watch your videos for months before they're ready. But it absolutely works.
What should I do with the videos after I post them?
Share them everywhere! Put them on your Facebook page, Instagram, YouTube channel, and your Google Business Profile. Add them to your website. Send them in emails to past customers. Use them in your ads. Get as much mileage out of each video as possible.
Do I need to show my face in every video?
Not at all. Some of the best roofing videos are just shots of the roof with you explaining what's happening. Or before-and-after shots with text overlay. Mix it up. Show your face sometimes to build that personal connection, but plenty of videos work great without it.
What if my competition is already doing video marketing?
Even better! That means it's working in your market. There's plenty of roofing business to go around. Your personality, your approach, and your specific expertise will attract the right customers to you. Don't worry about your competition – just focus on being helpful and authentic.
Conclusion
Video marketing isn't some trend that's going away.
It's how people research, learn, and make decisions now – especially here in Florida where we've got unique roofing challenges.
The roofers who embrace it now are going to dominate their markets while everyone else is still trying to figure out Facebook.
You've got the skills, you're doing the work already, and your phone is right there in your pocket.
Give me 60 minutes and let's turn your expertise into content that brings in the right customers.
You've got this!
Choose Your Next Step (Pick One)
Option 1 — Want content that brings in better clients?
Grab my free Cracking the Code guide — it shows you exactly what your customers are searching for online so you can create the right content every time.
👉 https://ctc.adwisecreative.com/oi-ctc
Option 2 — Want help creating a month of content in one hour?
Book a Content Creation Call. Give me 60 minutes and I’ll hand you a full month of ready-to-use content.
👉 https://adwisecreative.com/content-creation-call
