What is the best video marketing? | AdWise for Service Pros
(Hint: It’s Not What the Gurus Say)
TL;DR
The best video marketing isn’t about high-end cameras or viral trends. It’s about creating short, real, relatable content that speaks directly to the problem your dream client is stuck in. Forget the guru fluff—you need videos that move people to buy or book. Period.
Key Takeaways
The best video is the one that makes someone reach for their wallet.
You don’t need a studio setup. Just hit record.
Talk like a human. Not a marketing robot.
Your story > their script.
Post with purpose: where your buyers hang out.
Introduction
Video marketing is hotter than ever. But most solo-preneurs get it dead wrong. They chase likes, views, and viral trends—and end up broke, tired, and invisible.
Let’s flip that.
This post is your field guide to real video marketing. The kind that puts dollars in your pocket. The kind that builds trust fast. The kind that feels like a conversation, not a commercial.
Because you don’t need to go viral. You need to get paid.
The Real Question: What Makes a Video Work?
Not views.
Not subscribers.
Not likes.
The real metric? Conversions.
Does your video make someone stop scrolling, say "Oh shoot, that's me," and take the next step?
Then it works.
The best video marketing makes people feel seen. Then it gives them a way out of their pain. That’s the goal.
Forget Fancy: Simple, Clear, Human Wins
You don’t need a ring light and a pro editor.
You need clarity.
Speak straight. Show your face. Be you.
Start like this:
"Hey, if you're a [who they are] struggling with [specific pain], this is for you."
Then drop a quick story or tip.
End with: "DM me if this hit home."
No B-roll. No buzzwords. Just bold, real talk.
The One Type of Video You MUST Master
The Problem-Solution-Invite video.
Format:
Problem: Name the pain your person is stuck in.
Solution: Share a belief, insight, or tip that sets you apart.
Invite: Tell them what to do next (book a call, DM you, grab the freebie).
Example:
"Feeling buried in to-do lists but making zero money? Here's the truth: you're probably doing work that doesn't pay. My clients flip that. Want to know how? Drop a 'ME' below."
Where to Post (Without Burning Out)
You don’t need to be everywhere. Be where the buyers are.
Start with:
Instagram (Stories + Reels)
YouTube Shorts
Facebook Personal Profile
LinkedIn (if B2B)
Post 3-4 times a week. Repeat your core message. Don’t reinvent every time. Repackage.
Fun Fact: Why Raw Videos Outperform Studios
Studies show that UGC (user-generated content) and selfie-style videos often perform better than pro-level production.
Why?
Because they feel real. Trustworthy. Like a friend giving advice.
And trust sells.
Expert Insight: The "Money First" Video Strategy
From Nic Natarella, founder of AdWise Creative:
"Keep the money ahead of the business, not the business ahead of the money. Your videos should do the same. Lead with the value that moves the money. Don’t just explain what you do—show what it fixes."
Boom.
FAQs
What’s the best camera to use for video marketing?
Your phone. Seriously. Clean the lens. Use natural light. Hit record.
How long should my videos be?
30 to 90 seconds is the sweet spot. Say one thing. Say it clearly.
Do I need to script everything?
No. Use bullet points. Speak naturally. If you sound like a robot, people will scroll.
What if I hate being on camera?
Start with voiceover + slides. Or screen shares. But try to show your face eventually. People buy from people.
How often should I post?
Aim for 3-4 times a week. Don’t worry about perfection. Consistency wins.
Conclusion: Shoot the Shot That Pays You
You don’t need a marketing degree. You need guts, a phone, and a message that moves.
Forget the trends. Forget the filters.
Tell the truth. Solve the problem. Invite the next step.
The best video marketing is the one that makes the right person move.
Call-to-Action
Ready to turn your videos into client magnets? We teach solo-preneurs exactly how to do it inside The Marketing Mountaineers.
