What to Post on Google Business Profile Each Week
What to Post on Google Business Profile Each Week (30 Simple Post Ideas)
If you’re a service business owner, Google Business Profile (GBP) is one of the most underused assets you already own.
Not because people don’t claim it — most do.
But because they set it once… and then forget it exists.
This post will show you exactly what to post on Google Business Profile each week, using a simple system you can repeat forever — without turning into a content creator or spending hours every month.
Key Concepts (Read This First)
Before we get into the ideas, here’s the mindset that actually makes GBP work.
What Google Business Profile posts are really for
Google Business Profile posts exist to keep the gateway open between Google and your website.
They signal that:
You’re still open
You’re active in the marketplace
Your business is current, relevant, and alive
That’s it.
They are not:
Social media content
Engagement plays
Branding exercises
Something you need to post daily
Think of GBP like a campfire.
If you don’t occasionally add wood, it doesn’t explode — it just quietly goes out.
The minimum effective dose
Here’s the good news:
👉 Once per week is enough.
You’re not trying to dominate Google with volume.
You’re trying to not fade into the background.
Consistency beats creativity every time.
Why This Works (A Real-World Example)
I worked with a low-voltage systems company where we ran a basic competitive analysis.
Their website score: 44
Competitors: 48, 46, and 53
In a room full of “F” students, the guy with a C- is the genius.
That market wasn’t competitive — it was neglected.
By fixing the basics (including keeping their Google Business Profile updated and active), it became very clear:
This would not be hard to dominate.
That’s the reality in most local markets.
What a “Good” Google Business Profile Post Looks Like
A good GBP post is:
One clear photo or short video
2–4 plain-English sentences
One idea, not five
One link that makes sense
It doesn’t need perfect lighting.
It doesn’t need design.
It needs to exist.
The Simple Weekly Posting Schedule
You don’t need 30 posts this week.
You need one post per week, using a rotation that never runs out.
The Weekly Rhythm
Post once per week
Rotate through six content types
Repeat the cycle
That gives you 30 post ideas (6 types × 5 rotations) — and then you just start over.
What Google Sees vs What Customers See
When you post on Google Business Profile, two audiences are paying attention:
Google sees signals of activity, freshness, and relevance.
Customers see proof that you’re still in business and paying attention.
Most businesses lose trust not because they’re bad — but because they look inactive.
GBP posts help close that trust gap before someone ever clicks your website.
The 6 Google Business Profile Post Types That Actually Work
If you only ever post these, you’re doing better than most of your competitors.
1. Before / After Posts
These show transformation. They build instant trust.
Examples:
Before vs after of a completed project
Old setup vs new installation
Mess → finished result
Outdated process → improved system
“Here’s what this looked like before we touched it”
Why it works:
People don’t need to understand how you do the work — they just want to see results.
What to link to:
Relevant service page or your website homepage.
2. Teaching Posts (Answer Real Questions)
This is where most businesses miss the opportunity.
Your customers are already asking:
“How long does this take?”
“What should I expect?”
“How much does this usually cost?”
“Is this the right solution for me?”
Examples:
6. “What to expect before starting a project like this”
7. “How long this type of job usually takes”
8. “The first question clients ask us (and the real answer)”
9. “What most people don’t realize about this service”
10. “One thing to know before you hire anyone for this”
Why it works:
Google likes businesses that educate instead of just advertise.
What to link to:
A helpful guide or resource.
This is a natural place to point people to Cracking the Code if the topic involves understanding what customers are searching for.
3. Warnings & Mistakes to Avoid
These position you as experienced without sounding salesy.
Examples:
11. “One mistake we see people make all the time”
12. “Don’t do this before calling a professional”
13. “Why the cheapest option often costs more”
14. “What can go wrong if this is skipped”
15. “If a company won’t answer this question, walk away”
Why it works:
People are more motivated to avoid pain than chase perfection.
What to link to:
A blog post, FAQ page, or service page that explains the issue.
4. Reviews & Social Proof
You already have these. Use them.
Examples:
16. Screenshot of a recent review with a short comment
17. “This is what clients mention most”
18. Highlight a specific line from a testimonial
19. “Why this review matters”
20. “What this client was worried about before calling us”
Why it works:
Trust transfers instantly when people see others like them.
What to link to:
Your reviews page, contact page, or booking page.
5. Job in Progress / Time-Lapse Posts
These prove you’re actively working — right now.
Examples:
21. Mid-project photo with context
22. “Halfway through this one today”
23. Time-lapse clip of work in progress
24. Tools or setup before the job starts
25. “Here’s what today looks like for us”
Why it works:
It quietly answers the question: “Are these people busy and legit?”
What to link to:
Homepage or service page.
6. Behind-the-Scenes Posts
These humanize your business.
Examples:
26. Prep work before a job
27. Team meeting or planning moment
28. Equipment check or organization
29. End-of-day wrap-up
30. “This part of the job doesn’t get talked about”
Why it works:
People hire people — not logos.
What to link to:
About page or homepage.
How to Use This Without Overthinking It
Here’s the entire system in plain English:
Pick one category per week
Take one photo or short video
Write 2–4 sentences
Add one simple link
Move on with your life
That’s it.
No hashtags.
No clever hooks.
No posting every day.
Frequently Asked Questions About Google Business Profile Posting
How often should I post on Google Business Profile?
Once per week is enough for most service businesses.
The goal isn’t volume — it’s consistency. Posting weekly keeps your profile active and prevents you from fading into the background.
Do Google Business Profile posts help with rankings?
Indirectly, yes.
GBP posts signal activity, relevance, and freshness. While they aren’t a magic ranking switch, they support visibility by showing Google your business is current and engaged — especially when competitors aren’t.
What kind of photos work best for GBP posts?
Real photos almost always outperform polished graphics.
Job sites, work in progress, before/after shots, and behind-the-scenes images build trust because they look real — not like ads.
Should I use keywords or city names in GBP posts?
Use natural language.
If a keyword or location fits naturally, fine — but don’t force it. GBP posts are about clarity and relevance, not keyword stuffing.
Should every post link back to my website?
Ideally, yes — but only when the link makes sense.
Some posts can link to a service page, others to a helpful guide or resource. The goal is to keep the pathway open between Google and your site.
What if I don’t have photos or hate being on camera?
You don’t need to be on camera.
Photos of work, tools, progress, planning, or results are more than enough. If you can take a picture with your phone, you can post on GBP.
Can I reuse content from social media?
Absolutely.
GBP doesn’t need exclusive content. Repurposing photos, short videos, or ideas from social posts is often the easiest way to stay consistent.
What happens if I stop posting?
Nothing dramatic — and that’s the problem.
Your profile slowly goes quiet. Trust erodes. Visibility fades.
Most businesses don’t lose customers — they quietly disappear.
If You Want to Stop Guessing What to Post
The hardest part for most businesses isn’t posting — it’s knowing what questions actually matter.
That’s exactly what Cracking the Code is for.
It shows you three simple ways to figure out what your potential clients are already searching for, so your content (on Google, your website, or video) answers real questions instead of guesses.
👉 Get Cracking the Code
Because in most markets, you don’t need to be perfect.
You just need to stay visible while everyone else disappears.
