by Nic Natarella | May 11, 2026 | Content Marketing, Video
Let’s be honest—attention spans are short these days. We’re all busy, and no one wants to sit through a video that drags on forever. So if you’re trying to figure out how long your marketing video should be, you’re not alone. Here’s the good news: there’s...
by Nic Natarella | May 11, 2026 | General Contractors, Home Service Businesses, Video
Key Takeaways Video builds trust with homeowners before you ever show up. Simple videos like project tours and testimonials can win you more jobs. You don’t need a big budget to get started. Contractors using video see better leads and close deals faster. Introduction...
by Nic Natarella | May 11, 2026 | Content Marketing, Video
(Hint: It’s Not What the Gurus Say) TL;DR The best video marketing isn’t about high-end cameras or viral trends. It’s about creating short, real, relatable content that speaks directly to the problem your dream client is stuck in. Forget the guru fluff—you need videos...
by Nic Natarella | May 11, 2026 | Content Marketing, Video
Hey! Good news: you don’t need fancy gear or a big team. You just need a simple plan. In this guide, I’ll show you how to use video for small business marketing to build trust, get clicks, and make more sales. Video for Small Business Marketing First, pick one clear...
by Nic Natarella | May 11, 2026 | Content Marketing, Small Business Marketing, Video
A Friendly Guide for Solopreneurs & Startups Are you sitting down? This blows me away every time I read it: Did you know 85% of small businesses report that video marketing has helped them grow?¹ If you’re a solopreneur, startup founder, or service-based business...
by Nic Natarella | May 11, 2026 | Content Marketing, Google Business Profile, Local SEO, SEO for Service Businesses, Small Business Marketing, Small Business SEO Basics
Yes, you can set up a Google Business Profile yourself — and you should. I’ve been researching Google Business Profiles for years, and the setup is completely free, takes about an hour, and it’s designed for business owners to handle on their own....
