by Nic Natarella | Jun 16, 2026 | Small Business Marketing
The honest answer isn’t “as soon as possible.” Here’s how to know exactly when the timing is right — and when it isn’t. I spent over 20 years confused by SEO. I mean genuinely, pull-my-hair-out confused. Even the word “keyword” threw me off. I kept thinking: a keyword...
by Nic Natarella | May 11, 2026 | Small Business Marketing
Have you ever asked, “How do I make a marketing video for my business?” If so, you’re not alone. This is one of the most common questions business owners ask me. And honestly, it’s one of the most powerful things you can do for your brand. In this guide, I’ll...
by Nic Natarella | May 11, 2026 | Small Business Marketing, Video
TL;DR (the “just tell me already” version) How effective is video marketing?Short answer: super effective. It grabs attention fast.It makes people trust you quicker.It helps search rankings.And yes, it sells. You don’t need a studio.You need a plan, a phone, and a way...
by Nic Natarella | May 11, 2026 | Small Business Marketing, Video, YouTube
TL;DR Everybody and their grandma seems to be using video marketing these days. From small local shops to giant global brands, businesses are leaning on video more than ever to grab attention, build trust, and boost sales. In fact, well over 90% of businesses use...
by Nic Natarella | May 11, 2026 | Small Business Marketing
If you’ve ever asked “How much does video marketing cost?” you’ve probably heard the dreaded answer: It depends. While that’s technically true, it’s not helpful when you’re trying to budget or compare options. I get it – you...
by Nic Natarella | May 11, 2026 | Content Marketing, Small Business Marketing, Video
A Friendly Guide for Solopreneurs & Startups Are you sitting down? This blows me away every time I read it: Did you know 85% of small businesses report that video marketing has helped them grow?¹ If you’re a solopreneur, startup founder, or service-based business...
