1️⃣ "Why would I pay you when the radio station does production for free?"

Great question. And one we hear a lot.

Here's the truth: radio stations include production in your advertising cost. It's not "free" - it's simply not itemized. The voiceover, the script, the music - even the coffee in the breakroom - all come out of what you pay to run your ads.

So yes, the spot may come with your airtime, but that doesn't mean it's strategic, emotionally driven, or designed to outperform. It just means it was included - like the plastic cutlery with takeout.

At AdWise Creative, you're not getting a throw-in. You're getting a commercial crafted to sell - built from a deep discovery process, written to move people, and produced with precision.

Your advertising dollars should work as hard as you do. If you want a spot that actually moves the needle - not just fills airtime - let's talk.

2️⃣ "We already have someone who writes our ads..."

That's common - and often, it's your radio rep or someone in the production department juggling dozens of clients with zero strategic depth.

Here's the difference:

You're not getting a "script." You're getting conversion copy - emotionally driven, customer-focused messaging written by someone who's been doing it right for over 30 years.

And I'm still learning.

I study copywriting daily. Why? Because words sell. And most Creative Services or Production Directors aren't studying copywriting - they're just checking boxes to get a spot on the air.

When you work with AdWise Creative, your message is crafted with intention, skill, and decades of experience - not just squeezed in between other duties.

3️⃣ "What if I want to use this on multiple stations?"

No problem - once you've paid for your VIP Day, the commercial is yours.

No licensing fees. No usage restrictions. Use it across as many stations, platforms, or campaigns as you want.

And if you need versions tailored to different offers, times of the year, or audiences - we can help with that, too.

Bonus Pro Tip (NEW Advantage)

"Did you know..."

💡Agency Insight: Businesses that buy media through agencies often supply their own ad creative — and in return, many radio stations offer a discounted rate.

Some stations will discount up to 15% off the schedule when a finished, air-ready commercial is provided by the agency. That savings could offset or even exceed the cost of working with AdWise Creative.

That means better creative AND better rates — a win-win for your business.

(Radio reps won’t tell you that part.)