Why Use YouTube for Marketing?
TL;DR
If you’re wondering why you should use YouTube for marketing, here’s the quick scoop:
YouTube has over 2 billion monthly users, making it one of the biggest places to find new customers.
Videos on YouTube help you show off your brand, build trust, and get found on Google.
Plus, once your videos are up, they keep working for you forever—no need to keep paying like ads.
Whether you’re just starting or picking back up your channel, YouTube is a smart move for growing your business.
Why Use YouTube for Marketing? Here’s Why It’s a Game-Changer
If you’re thinking about marketing your business, you’ve probably heard a lot about video.
You might even be wondering, “Why should I bother with YouTube? Isn’t it just for funny cat videos and music?”
Well, I’m here to tell you YouTube is so much more—and it’s a powerhouse for businesses just like yours.
Let’s dive into why YouTube is one of the best marketing tools out there and why it deserves a spot in your marketing plan.
The Growing Power of Video Marketing
First off, video is everywhere.
People love watching videos online—whether it’s to learn something new, get inspired, or just be entertained.
In fact, the average person watches about 17 hours of online video every week! Crazy, right?
Video is special because it grabs attention.
It’s easier to watch a video than read a long article, and it helps people connect with you on a more personal level.
When you show your face, talk about your business, or teach something useful, you build trust.
That kind of connection is gold for any business.
So, Why YouTube?
YouTube isn’t just any video site—it’s the second biggest search engine in the world, right after Google.
This means people don’t just watch videos there; they search for answers, tutorials, product reviews, and more.
I like to work on my cars. I'll diagnose the problem with Google, then find the YouTube video showing me how to fix it!
When you use YouTube for marketing, you’re putting your business in front of billions of people searching for what you offer.
Here are some top reasons why YouTube rocks for marketing:
1. You Reach a Huge Audience
With over 2 billion people visiting YouTube every month, your potential audience is massive.
Imagine doubling the number of people you could reach compared to other platforms like Instagram.
Plus, YouTube is global—no matter where your ideal customers live, they might be watching.
2. Your Videos Help You Get Found on Google
Because Google owns YouTube, your videos can show up in Google search results, too.
That means when someone searches for what you do, your YouTube video might be one of the first things they see.
This can lead to more views, more website visits, and more sales.
3. Your Content Lives Forever (This Is Huge!)
Here’s a secret I want to share: I started a YouTube channel a few years back, then stopped posting for over two years.
Guess what?
The channel kept growing and gaining followers all on its own!
Unlike ads, where you have to keep paying every time you want to reach people, YouTube videos stay up and keep working for you—bringing in viewers long after you post them.
4. Build Your Brand and Trust
Videos let people see the real you.
They can hear your voice, see your smile, and get to know what makes your business special.
This kind of authentic connection builds trust. And when people trust you, they’re way more likely to buy from you.
5. Show Off Your Expertise
Are you the go-to expert in your field?
YouTube’s the perfect place to prove it. Share tips, answer common questions, or give behind-the-scenes looks at your business.
This not only helps your audience but also positions you as the expert they want to work with.
6. Stay Relevant and Keep Up with Trends
Video trends come and go, but YouTube keeps evolving.
Features like YouTube Shorts (quick, catchy videos) help you reach new audiences, especially those who watch videos on their phones.
Staying active on YouTube means staying relevant in your industry.
YouTube Marketing vs. Paid Ads: What’s the Difference?
Now, you might be wondering how YouTube marketing compares to paid ads.
Here’s the deal: ads are great for quick bursts of attention, but they cost money every time you run them.
Once you stop paying, the ads stop showing.
YouTube marketing—posting videos and building your channel—is more of a long game.
You put in the work upfront, and your videos keep getting views over time without extra cost.
It’s like planting a tree that keeps giving fruit year after year.
Ready to Get Started? Here’s How
If you’re new to YouTube or want to dust off your old channel, here’s a simple way to start:
Set up your channel:Make sure your channel looks professional and matches your brand. Use your logo, add a banner, and write a clear description so people know what you’re about.
Know your audience:Who are you talking to? What problems do they have? What videos would they find helpful or interesting? When you know this, you can create content that really connects.
Make your videos easy to find:Use keywords in your video titles and descriptions so people searching can find you. Make eye-catching thumbnails that make people want to click.
Post regularly:You don’t have to post every day, but keep a schedule so your audience knows when to expect new content.
Engage with viewers:Reply to comments, ask questions, and encourage people to subscribe to your channel.
Use YouTube to Boost Your Whole Marketing Strategy
Don’t just leave your videos on YouTube—share them everywhere!
Post them on your website, social media, and email newsletters.
Link to other helpful content you’ve created, like blog posts or guides.
For example, if you want to dive deeper into video marketing, check out these posts on how to make marketing videos for your business and video for small business marketing.
This way, your YouTube channel works hand-in-hand with the rest of your marketing efforts.
FAQ: YouTube Marketing Questions You Might Have
Q: Do I need fancy equipment to make YouTube videos?
A: Nope! Start with what you have—a smartphone camera works great. Focus on good lighting, clear audio, and helpful content. You can upgrade gear as you grow.
Q: How long should my videos be?
A: Keep videos as long as they need to be to deliver value. Some topics work better in short 1-3 minute clips (like YouTube Shorts), others might need 5-10 minutes. The key is to keep your audience engaged.
Q: How often should I post videos?
A: Consistency is more important than frequency. Pick a schedule you can stick to, whether that’s once a week, biweekly, or monthly.
Q: Can I use YouTube if I don’t want to be on camera?
A: Absolutely! You can create videos with voiceover, animations, screen recordings, or even slide presentations.
Key Takeaway
YouTube marketing is a powerful, cost-effective way to grow your business and connect with your audience.
With billions of users, strong SEO benefits, and content that lasts forever, YouTube offers a unique chance to build your brand and boost sales over time.
Whether you’re just starting out or picking up an old channel, the time to use YouTube for marketing is now.
What’s Next? Your Choice
Ready to take the next step? I’ve got two great guides to help you:
Want to learn how to create content your customers are actually searching for? Check outCracking the Code—my step-by-step how-to guide.
Or maybe you want to avoid the common pitfalls and mistakes when building your YouTube channel? GrabMastering YouTube for Your Businessfor the top 5 mistakes to dodge.
Whichever you pick, you’ll be on your way to YouTube marketing success!
If you have any questions or want help getting your YouTube channel up and running, just reach out. I’m here to help you make the most of this amazing platform.
Happy marketing!
